About Ashanti Omkar

AO new look Sundays BBC imageListen to Ashanti Omkar on the BBC Asian Network with her eponymous show covering South India, Sri Lanka and the global diaspora of those with roots in Tamil, Malayalam, Telugu, Kannada languages in independent and film music from the subcontinent,ย including pan-Indian classical and contemporary sounds via this link ๐Ÿ‘‰๐Ÿฝ http://www.bbc.co.uk/programmes/b04mv017/episodes/player

Ashanti Omkar also serves as Indian film and Bollywood expert, for BBC West Midlands, and BBC London. She won the Croydon music prize in South Indian Classical music, as a vocalist, in her early 20s, and was a gold medallist in vocals, in her teens, via the London Music Circuit competitions. Ashanti has written over 1000 pages, on the Asian entertainment sphere, in the now defunct national newspaper The Asian Post, as entertainment editor, and as senior features editor for the glossy Asian Woman and Asian Bride Magazines, and her DesiHits South Side Show, was part of the early wave of popular podcasts on Apple iTunes.

She has worked with Aamir Khan Productions, as a consultant, and with the London Indian Film Festival, as well as with the AEG group, at The O2, on their successful AR Rahman and Rahat Fateh Ali Khan summer music events, and to SSE Arena Wembley on their Asian shows. She is a partner with the Alchemy Festival, at the Southbank Centre, has co-curated the London Mela Classical Stage.

Ashanti Omkar has worked with Aamir Khan Productions, as a consultant, and with the London Indian Film Festival, as well as with the AEG group and The O2, on their successful AR Rahman and Rahat Fateh Ali Khan summer music events, and . She is a partner with the Alchemy Festival, at the Southbank Centre, and gives talks, about her battle with endometriosis, the taboos she’s broken, in her life, from domestic violence, to interracial marriage, while also forging a career jump, from corporate fortune 500โ€™s, like PepsiCo and Oracle, to the media scene.

Ashanti Omkar is has been a part of many firsts, as a British Tamil, from being the 1st Tamil member of the prestigious London Critics’ Circle, the first Tamil to serve as Indian cinema and Bollywood editor for Cineworld cinemas, and their magazine, to creating history with her BBC Asian Network radio show, and also getting the phenomenon that was Kolaveri Di by Anirudh Ravichander, played on BBC London, the first Tamil to co-curate and present the London Mela Classical stage, and being the first Tamil to work closely with top Bollywood names from Aamir Khan and Hrithik Roshan, to Deepika Padukone and Priyanka Chopra, and champion talents like AR Rahman, even before his double Oscar and double Grammy wins.

Ashanti Omkar has worked tirelessly, for the last 15 years, to bring cynosure to pan-Indian cinema and music, in a very Bollywood (Hindi) and Bhangra (Punjabi) centric mainstream media scene in the UK, and straddle across the world of business with the soft power of entertainment.

Ashanti Omkar joined the London Indian Film Festival team in 2011, when she worked with Aamir Khan productions, hand picked by him and his PR team at Spice in Mumbai, on his independent films like Peepli Live, Dhobi Ghaat and Talaash, and was a part of bringing the world premiere of Delhi Belly to the festival. She comes from a corporate background, having worked for Credit Suisse, Pepsi Co, Oracle, Hilton Group, and moving into media as a journalist and media consultant, 15 years ago. She has worked with some of the top names in Bollywood and Tamil cinema, from double Oscar and double Grammy winner AR Rahman, to acting talent like Salman Khan, Priyanka Chopra and Deepika Padukone.

Ashanti Omkar divides her time between her BBC radio show, and film commentary, and her consultancy projects, from LIFF to clients like The O2, SS Arena Wembley on their musical shows. She studied Computing with marketing and management at Royal Holloway, University of London, and has grown up in Sri Lanka, Denmark, and West Africa, before moving to the UK. She is considered an expert in pan-Indian cinema, South Indian music, and champions these via her radio work, and burgeoning social media channels.

Follow her, out and about, on Twitter or subscribe to her on her Facebook friends page (as this maxed out in 2008 with the Facebook limit of 5000, all updates are public, so please click follow) or her Facebook Page, musing and interacting about her beloved city, London and her passions of film, music, food, travel and inspiring quotes. She also photographs a slice of her life and travels, via Instagram. Watch Ashanti Omkar giving the opening speech at BAFTA, London, for the music launch with Sony Music India, and Gautham Vasudev Menon, for the hit film Vinnaithaandi Varuvaayaa.

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38 responses to “About Ashanti Omkar

  1. Hello.

    A little bird reffered me to your site and its taken me two whole days to explore it’s contents before finally landing on your blog – it’s been a very interesting journey. You radiate life!

    I’ve only been to a few countries and I already feel like I’ve been marinated in too much culture my head might explode. How do you do it?

    I read your article about growing up in Nigeria. Can you imagine it reminded me how much I miss Tom Yam soup. I guess some foods the tongue never forgets…. plus it’s a small world.

    Now let me go read more of your delicious writings hehe… ๐Ÿ™‚

    • Hello Kem Chan Ashanti,

      I enjoy your show BBC Asian Network Sunday your thoughts and reading life is brilliant I been to India Bangloare 6 years 2009 see Sai Baba.
      I like to come and see your show like to work with u.

      Cheers Chirag

  2. hey ashanti,

    thank you for leaving our names > klg sqwad under your review.

    means the world to us. keep in touch.

    would love to mail you the album when it comes out. thank you.

  3. Dear Ashanti,

    Let me be a part of your “fanclub” too! ๐Ÿ™‚

    It is wonderful to see a young (you’re the same age as I and I think I am terribly young!), multicultural woman doing something she loves.

    It’s going to be exciting to see how well we can work together!

    Warm regards,

    Shakthi

  4. Hey ashanti!

    the blog is looking great. fantastic pics and i love the “tag cloud.”
    the conversation about multiple identities and also cross-cultural ties is so dear to my heart, i’m grateful to connect with you.

    keep at it!

    peace and love,

    damali

  5. Hi Friends,
    I have need Nithyashree mahadevan high quality photo’s for regarding I am developed Nithyashree mahadevan website so please any photo is there means send
    This mail id rameshmrm@gmail.com

  6. Hi Ashanti,

    Thanks a million for your support…..nice page u have….keep your reviews coming….it’s very motivating for simple musicians like me.

    Wish you all the best.

  7. Was such a pleasure to meet you at rhe Grovenor Hous where you organised the Meet & Greet Super Star Salman Khan. You were so proffesional and yet had an easy and laidback attitide which made the guest media personal very comfortable and atease.

    Us those that attended the event have nothing but praise for you.

    Kudos to you and your team for organising a smooth event.

  8. Hey Ashanti. Really feels great to connect with you.

    What we share in common is the fact that even i spent my initial childhood in Zambia – Africa, and both of us are seeped into the World of Entertainment.

    I wish you all the very best and may your creative cap overflow with many feathers of Glory.

    Cheers n God Bless.

    Rahul

  9. Hello Ashanti,

    I love to follow you on facebook. You’re a lovely, beautiful and intelligent woman. It strikes to me that you let your head a little bit down on photo’s. Please, keep your head up and look straight to the world. No need to be shy. We love to see your smile and sparkling eyes. I couldn’t find an email adres, that’s why I write this message here, but please delete it after you have read it, this is more a private kind of message.

  10. This, I see as just a sort of unofficial PR line that basically puts us right back in the same place we started. But it seemed like everyone was picking up on it (a few places, anyway), so I figured I might as well join in.

  11. Pingback: Making a meal of some rather nice Basmati rice | Culinary Adventures of The Spice Scribe·

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